Hello, I’m Claire! I teach the visual design portions of our workshop. I’m a graphic designer focusing on AEC firms. Over half of my working career has been within the AEC profession, more specifically assembling proposals and strategically planning photography and photoshoots for AEC projects.

I vividly recall the first proposal I worked on, and let’s just say it left much to be desired! If only I had known what I know now—that although proposals demand serious time management, clear communication with team members, and the development of a solid process with set expectations you can still be creative while adhering to the RFP/Q requirements. 

Before deciding to become a full-time freelancer and entrepreneur, I worked at Ankrom Moisan as a Graphic Designer and later as the Brand and Photography Manager. During my time there as a graphic designer, I primarily focused on proposals and also had the opportunity to engage in creative internal and client projects. Having designed and assembled countless proposals, I learned firsthand the importance of storytelling by seamlessly integrating the visual and written components to deliver a persuasive message.

As the Brand and Photography Manager, I introduced significant process updates and enhancements across various areas including: project photoshoots, photoshoot information collection, file management systems, and on-location procedures tailored to pandemic safety measures. These changes yielded outstanding outcomes with project teams benefiting from captivating photography that effectively reinforced their storylines. This also resulted in a more cohesive visual identity and marketing strategy for the firm's photography.