Deconstructed: The Art of Proposal Creation
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Pre-proposal meeting discussion and the importance of listening, note taking, and making connections
“Deconstructing” the RFP/Q requirements
Project management tools
Strategies for kick-off meetings and planning
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Description teRFP Layout elements: imagery, graphics, color, text, etc.
Review best practices for common proposal sections (cover/back cover, resume, project sheets, etc)
Tips + Tricks
Obstacles when exporting
Ready-made templates/graphics
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Overview of basic writing rules
Researching the client
How to avoid boilerplate openings and shift the focus
Writing to acknowledge the client and project/project goals
Sum up your team’s relevant qualifications per their RFP/Q
Crafting the right closing
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When to write the project story
Hitting the requested RFP/Q topics in a way to set your firm apart both written and visually
How to choose the right images to tell your stories
How to get the right images to tell your stories
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How to target resumes to the RFP/Q
Using your templates effectively
The importance of other marketing to maintain relationships
Out-of-the-box and creative solutions to layout and answering requirements